Dell Announces Endeavor Co-Founder & CEO Linda Rottenberg as One of the Inspiring Entrepreneurs for the Take Your Own Path Campaign

NEW YORK--(Business Wire)--
Endeavor`s Co-Founder & CEO Linda Rottenberg was named one of Dell`s "Inspiring
Entrepreneurs" for the Take Your Own Path campaign that launches nationwide
today.

Take Your Own Path distinguishes entrepreneurs as "heroes," and is being
introduced in the U.S., Japan, Germany, China and the UK following its initial
successes in India and France. Linda receives this honor along with LinkedIn CEO
Reid Hoffman, Cakelove founder Warren Brown, and Sew What? President Megan
Duckett.

The campaign celebrates these entrepreneurs with joint local, national and
global exposure through a variety of advertising initiatives. It is also being
integrated with Dell`s online marketing efforts, expanding on the company`s
Small and Medium Business Solutions Center.

"Dell has always believed that it takes an extraordinary person to launch and
run a business. We understand the potential of medium and small businesses to
transform the global economy and the Take Your Own Path campaign underscores
Dell`s commitment to supporting individuals with a big idea," said Paul-Henri
Ferrand, VP of global marketing for Dell Small and Medium Business. "Today, Dell
celebrates the many achievers and dreamers who dare to forge ahead in their own
way with a view of how they could change the world, pushing boundaries and
ultimately, leading the global economic recovery."

"Dell clearly understands the needs of entrepreneurs who take risks and bet big
on business success. We`re excited to participate in this one-of-a-kind
campaign," said Linda Rottenberg.

About Endeavor

Endeavor breaks down barriers that prevent emerging-market entrepreneurs from
reaching their high-impact potential. Hailed by NYT columnist Thomas Friedman as
the "mentor capitalist" model, Endeavor identifies entrepreneurs leading
high-growth innovative companies in emerging markets. These entrepreneurs are
given world-class strategic advice, access to key networks and other tools that
will catapult them to success. With Endeavor's guidance they become
"high-impact" - expanding employment, generating wealth and inspiring others to
innovate. Often overlooked, these local entrepreneurs are now jumpstarting
private sector development in their countries.

As of 2008, Endeavor Entrepreneurs throughout Latin America, South Africa and
Turkey have created over 96,000 new jobs and generated over $3.15 billion in
revenues. For more information, visit www.endeavor.org or follow us on
http://twitter.com/endeavor_global.



Endeavor
Elmira Bayrasli
Office: +1-212-352-3200
Mobile: +1-646-491-2969
e-mail: elmira.bayrasli@endeavor.org





source:reuters.com/article/pressRelease/idUS178716+08-Sep-2009+BW20090908